The word ELAAJ means cure or remedy. I was extremely passionate about creating a brand that takes care of your skin while taking care of everything else, hence ELAAJ The Human-Friendly Skincare was born.
Human-Friendly skincare should be All-natural, Vegan, Eco-Consciously packaged, Gender & Age Neutral, and Chemicals Free.
Majority of skin care products are filled with chemicals and toxins that are extremely harmful for human consumption, which is why we boycott them. At ELAAJ we believe that skincare should always take care of your skin, not destroy it.