The word ELAAJ means cure or remedy. I was extremely passionate about creating a brand that takes care of your skin while taking care of everything else, hence ELAAJ The Human-Friendly Skincare was born. 

Human-Friendly skincare should be All-Natural, Vegan, Eco-Consciously packaged, Gender & Age Neutral, Toxins free, and Alcohol free


Majority of skin care products are filled with toxic ingredients that are extremely harmful for human consumption, which is why we boycott them.


At ELAAJ we believe that skincare should always take care of your skin, not destroy it.